Event Management Studies
Explored the global event and entertainment industry, learning key planning strategies and examining trends in sectors like mega-events, sports, festivals, and corporate events through case studies and expert insights.
Customer Relationship Management
Introduced to the principles of quality service, utilizing general systems theory to explore service excellence. The course examined the philosophical framework for developing service management strategies to ensure service quality while addressing current issues and their organizational implications.
Tourism Studies
Examined tourism as a system, including tourist motivations, the production of tourism experiences across sectors, and the impact of tourism on individuals, communities, and the industry. Special emphasis was placed on demand and distribution, particularly in light of technological changes, providing a broad understanding of the contemporary tourism business.
Sales Management and Service Quality
Explored the fundamentals of the sales process and personal persuasion. Engaged in discussions and role-playing to develop effective selling techniques, ethical customer interactions, and high-level communication and interpersonal skills essential for successful sales.
Organizational Leadership
Examined the behavioral characteristics of individuals in the workplace, specifically within the hospitality and tourism industry. Covered topics such as group dynamics, leadership, motivation, communication, and quality of work life, providing insights into the challenges managers face in human relations.