The Journey So Far.
Results-driven hospitality professional with over 7 years of experience in event planning and management. Proven track record in orchestrating impactful events and optimizing revenue, with 2.5+ years in the corporate sector and a recent focus on professional associations. Skilled in delivering seamless event experiences and exceeding client expectations through innovative solutions and strong collaboration.
Event Planning Experience
January, 2024 - Present
Redstone Agency, Toronto
Event Planner
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Event Oversight: Manage the complete lifecycle of events, from setup through teardown, ensuring seamless execution and alignment with client objectives for workshops and conferences with 200 to 900 attendees.
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Revenue Optimization: Implement and oversee event and beverage sales strategies to maximize financial outcomes, effectively managing budgets up to $100k+ and ensuring financial efficiency.
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Service Standards Compliance: Ensure adherence to high service standards and compliance with relevant regulations, including food and beverage service protocols, to uphold client satisfaction and agency reputation.
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Client Relations & Customization: Build and maintain strong client relationships through clear communication, customized event solutions, and proactive issue resolution to ensure high levels of client satisfaction.
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Performance & Reporting: Analyze performance metrics to evaluate event success, provide actionable insights for strategic improvements, and conduct accurate post-event accounting and inventory management.
October, 2021 - December, 2023
CIBC, Toronto
Workflow & Meeting Coordinator | Conference Centre
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Coordinated 480+ meetings and events in a 200,000 sq. ft. space, managed budgets effectively.
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Handled meeting requests, maintained high-touch excellence, and provided data-driven decision-making.
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Streamlined event coordination procedures, improving efficiency across the Corporate Events team.
October, 2016 - February, 2017
CIBC, Toronto
Hospitality Coordinator | Corporate Events
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Supported Corporate Events team in logistics, planning, and operations.
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Assisted in developing SOP and Guiding Principles for the Concierge program.
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Aided in planning and executing Conference Centre operations and activations.
October, 2016 - February, 2017
Devine Wedding Design, Mitchell
Crew Member
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Set up and dismantled event backdrops and décor, ensuring timely completion of tasks.
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Organized inventory and assembled centerpieces for various events.
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Contributed to the seamless execution of deliveries, facilitating smooth event operations.
Tourism and Marketing Experience
September, 2020 - November 2020
Spoken Lives, Toronto
Marketing Coordinator
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Successfully transitioned an in-person summit to a digital space, connected 80+ guests with sponsors and speakers.
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Curated social media content and collaborated with sponsors to fulfill brand guidelines.
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Analyzed survey feedback for continuous event improvement.
May, 2018 - August, 2018
Destination Stratford, Stratford
Heritage Coordinator
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Conceptualized and managed two compelling heritage-based tours, captivating over one million annual visitors in Stratford.
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Collected valuable demographic data while fostering connections with new guests and nurturing relationships with returning visitors.
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An outstanding 97% increase in tour attendance through strategic engagement on social media platforms and word-of-mouth promotion.
Client Services Experience
September, 2020 - December, 2020
Harmony by Earthwinds, Stratford
Retail Sales Associate
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Provided personalized product recommendations, drove sales through product knowledge.
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Efficiently completed opening and closing tasks while maintaining a welcoming atmosphere.
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Utilized engraving machines to offer customized products.
July, 2020 - September, 2020
Harmony by Earthwinds, Stratford
Retail Sales Manager
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Led the design and implementation of comprehensive safety protocols to ensure a secure shopping environment.
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Mentored and trained short-term staff to encourage personal growth and excellence in customer service.
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Proficiently managed administrative tasks such as payroll, end-of-month reports, and scheduling coordination, ensuring smooth operations.
April, 2019 - March, 2020
Fresh Restaurants, Toronto
Customer Service Representative
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Engaged warmly with guests to consistently exceed customer satisfaction in a professional manner.
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Ensured smooth service through effective multitasking and enhanced revenue by recommending specials and utilizing product knowledge.
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Managed and organized reservations, prioritizing them to guarantee a positive customer experience.
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Executed opening and closing duties efficiently and swiftly.
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Responded promptly to guest requests and complaints, providing assistance and effective resolutions in a timely manner.
June, 2015 - December, 2017
The Wardrobe, Stratford
Retail Sales Associate
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Leveraged customer and market knowledge to meet requirements and provide product expertise.
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Communicated clearly to address customer needs, maintaining professionalism in all inquiries.
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Managed multiple tasks while remaining attentive and flexible to business needs, demonstrating a commitment to outstanding service.
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Set up and dismantled event backdrops and décor on time, while organizing inventory and assembling centerpieces.
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Contributed to the sales team's success and conducted transactions accurately using a POS system.
Certifications
I’m committed to continuous learning and professional growth. My diverse certifications reflect my dedication to excellence in food safety, event management, and data analysis.
Food Safety Certification
Cvent Supplier Network
We've Been Expecting You (WEBY)
Smart Serve Certification
Tableau 2.0 TRSM Bootcamp
Projects
A showcase of projects highlighting my commitment to impactful solutions and collaborative success across various industries.
Hospitality & Tourism Case Competition
The Sustainable Events Forum
Stratford and District Labour Council